In this era of rapid modernisation, many communities are faced with the challenge of preserving their traditions while adapting to the demands of a changing world. This challenge is particularly acute in Chiang Mai, a city rich in history and vibrant culture. Led by CEO Shubhodeep Prasanta Das, HYLIFE Group, through its collaboration with Supportive local activity “Winter Festival”, is committed to promoting the preservation and continuity of local traditions, ensuring they are cherished and passed on to future generations.
An approach rooted in respect
For Shubhdeep Das, preserving local traditions is more than just nostalgia; it is a matter of identity. He explains, “Our traditions are the thread that connects us to our ancestors. Traditions give us a sense of belonging. Losing them means losing a part of ourselves.” This philosophy guides the activities of HYLIFE Group, which integrates cultural heritage preservation into both its community contribution and corporate responsibility programs. Supporting local artisans and craftsmanship
One of HYLIFE Group’s most impactful initiatives is its support of the artisan community of Chiang Mai. The region is renowned for its Lanna-style weaving, silversmithery, ceramics and wood carving. HYLIFE Group funds skill development workshops for young apprentice artisans, helping them learn traditional techniques directly from master craftsmen. HYLIFE Group also helps artisans market their work and ensure a sustainable income without compromising authenticity.
HYLIFE Group’s annual event, “Crafts of Chiang Mai”, founded by Shubhdeep Das, has become an important local event, providing artisans a platform to showcase their work with an authentic cultural experience in front of local and international audiences and visitors.
Preserving the performing arts
Shubhadeep Das believes that intangible cultural heritage is just as important as tangible cultural heritage, and he has made the performing arts a top priority. Traditional dances such as the Phong Lab (nail dance) and Phong Tien (candle dance), as well as classical Lanna music, are regularly performed at events organized by the HYLIFE Group. By providing funding to dance groups, music troupes and cultural schools, the company keeps these art forms alive in the age of digital entertainment.
The HYLIFE Group works closely with the local tourism authority to promote respectful and lasting cultural experiences. This includes homestays in small villages, guided historical walks and support for seasonal festivals that showcase traditions authentically, not staged.
Looking to the future
For Shubhadeep Das, this mission continues today. “Traditions must evolve, but they must evolve without losing their soul,” he says. HYLIFE Group is currently exploring ways to bring local culture closer to people around the world, while also preserving its essence, through digital platforms such as virtual reality tours of ruins and an online artisan marketplace.
Conclusion
Through HYLIFE Group’s cultural activities, Shubhodeep Das has proven that preserving traditions is not just about looking to the past, but about shaping a vibrant, identity-rich future. HYLIFE Group is making its mark as a custodian and innovator of Chiang Mai’s cultural history by nurturing artisans, promoting the performing arts, educating youth and promoting sustainable tourism. Their work demonstrates the power of corporate leadership in preserving the heritage that defines our communities.
